The Syrobogatov brand contacted us to develop a creative concept for an advertising campaign. The main task was to demonstrate cheese as an image of a national product. 

Russia is famous for its rich cultural heritage. And any culture is created and developed by people. Outstanding people of their time contributed to the development of our culture. In the same way, Syrobogatov contributes to the richness of Russia's cheese culture. We have shown the brand as an active philanthropist who carefully collects the cultural heritage of Russia and invests in the prosperity of cheese culture. Through the aesthetics of the art gallery, we showed the connection of cheese with other achievements of Russian culture and its role for each of us.